momenTouch
momenTouch
It is an O2O engagement tool starts from real-world, devised based on the consumer behavior model [A.M.E.P]
advocated by the operating company TRMoment.
By linking to a variety of online content,
it enables interactive communication with users even at real-world touchpoints.
Do you have
any of these
problems?
OFFLINE
Offline approaches
It is difficult to measure user reaction and to see cost-effectiveness
Events and other occasions often end up being transient communication
Modifying the contents incur significant costs
ONLINE
Online approaches
Unable to provide real emotional experiences about products or services
Promotions on the internet suffer from an excess of information and get Less exposures
It is difficult to coordinate with recognition strategies and mass communication
Would like to increase the opportunities for contact with the target customers not limited to online
Would like to conduct efficient communication by integrating offline and online strategies
Solve them with momenTouch！
momenTouch enables comprehensive communication that integrates offline and online.
O2O engagement tool
Features of
momenTouch
momenTouch is a tool that uses NFC functionality to instantly redirect users to a pre-set URL
when touched with a mobile phone.
By seamlessly connecting users to a variety of online content,
momenTouch supports effective sales promotions and activation strategies.
-
OFFLINE
Various touch points
in a town- On bus/train
- On foot
- While waiting
- During breaks
- While shopping
- While traveling
- While dining
etc.
-
-
ONLINE
Redirection to
various websites- Branding
-
- Corporate sites
- Brand sites
- Product/Service sites
- Campaign sites
- Menu sites
- SNS contents
- Promotion
-
- EC sites
- Coupon sites
- Teaser sites
- Link to questionnaire
-
RESULT
Only one index
- New index
-
"TOUCH"
Active recognition
Total touches
Date & time
Locations
In addition to these dates, more detailed data can be obtained by linking with your analysis system.
Targets contacted through a variety of real-world contact points are referred to versatile online content,
and the results are evaluated using the "TOUCH" index.
- Can be installed on any object
- By selecting the appropriate NFC tag based on size, shape, material, and intended use, it can be installed on a wide variety of objects—regardless of their shape or size.
- Can be used anywhere in the world
-
Since it is built into most smartphones sold around the world, anyone with a smartphone can use it easily.
* Available with NFC-compatible mobile phones, except for some models. - Instant access
- Just a simple tap with the back of a smartphone takes users to the URL — no need to open the camera or launch any apps. * On some devices, additional settings may be required.
- Unlock unlimited creative possibilities
- By attaching NFC tags to the back of POP displays or other materials, it allows for unrestricted creative design. This effective approach encourages users to take proactive actions, enabling impactful campaigns and promotions.
- The destination URL can be changed
-
The destination URL can be updated as often as needed, based on a pre-specified schedule or time frame.
Ideal for short-term campaigns, as well as long-term or permanent applications. * Please note that changing the destination URL is a paid service. - Touch count can be tracked
-
In addition to the number of taps, data such as the time and location of each tap can be recorded.
We will provide daily reports based on this data. * The frequency and contents of the reports can be tailored upon consultation.
* Integration with your existing analytics systems is also possible, allowing for more detailed data collection.
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0 TOUCHes
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