momenTouch
momenTouch
Connecting vibrant passion to online realm.
It is an O2O engagement tool starts from real-world, devised based on the consumer behavior model [A.M.E.P]
advocated by the operating company TRMoment.
Unique icons* with NFC functionality are placed in various advertisements and spaces along the flow lines of people’s movements, and when an interested target touches the icon with their mobile phone, they are instantly redirected to the designated URL, and support the cultivation of engagement.
*Note: For details of the function, please refer to the SPEC section.
momenTouch Touch Icon
Do you have
any of these
problems?
OFFLINE
Offline approaches
It is difficult to measure user reaction and to see cost-effectiveness
Events and other occasions often end up being transient communication
Modifying the contents incur significant costs
ONLINE
Online approaches
Unable to provide real emotional experiences about products or services
Promotions on the internet suffer from an excess of information and get Less exposures
It is difficult to coordinate with recognition strategies and mass communication
Would like to increase the opportunities for contact with the target customers not limited to online
Would like to conduct efficient communication by integrating offline and online strategies
Solve them with momenTouch！
momenTouch enables comprehensive communication that integrates offline and online.
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Features
O2O engagement tool based on realistic "touch" actions
OFFLINE
-
Index
Measure active recognition by quantifying the new index [TOUCH]
TOUCH
-
Effects
Business referral of hot targets from touchpoints in a town
ONLINE
The overall image of the service
Targets contacted through a variety of real-world contact points are referred to versatile online content,
and the results are evaluated using the "TOUCH" index.
-
OFFLINE
Various touch points
in a town- On bus/train
- On foot
- While waiting
- During breaks
- While shopping
- While traveling
- While dining
etc.
-
-
ONLINE
Redirection to
various websites- Branding
-
- Corporate sites
- Brand sites
- Product/Service sites
- Campaign sites
- Menu sites
- SNS contents
- Promotion
-
- EC sites
- Coupon sites
- Teaser sites
- Link to questionnaire
-
RESULT
Only one index
- New index
-
"TOUCH"
Active recognition
Total touches
Date & time
Locations
In addition to these dates, more detailed data can be obtained by linking with your analysis system.
SPEC
-
NFC equipped
Redirection to URL0 ActionStress-free
Stress-free because no need for starting up an application or scanning with a camera to take a picture.
Instantaneous redirection to the designated page. -
Change the designated redirected destination
∞Infinitely changeable
The destination page can be changed as many times as you wish, if the period and date of change are specified in advance. This service can be used for short-term, long-term, and permanent installations.
-
Mobile phone ownership rate in Japan
Approx. 0 %Available on NFC-compatible models
* Available with NFC-compatible mobile phones, except for some models.
* Source: "2022 White Paper on Information and Communications", Ministry of Internal Affairs and Communications of Japan -
Flexible set-up
NFC tag thickness
From approx. 0.0 mmThere are various types and sizes of NFC tags, such as sticker type NFC tag is available from 0.136 mm in thinness, which can be selected according to the installation and the situation of the installation location.
Combination with your own contents is also possible. -
Data aggregation/analysis available
(The date, time, location, and number of touches)
The number of touches, as well as the time and location of touches, are converted into data and daily reports is provided on basis.
※We'd like to consult with you about Content and frequency of reports.
※And more detailed data can be obtained by linking with your analysis system. -
0 TOUCHes
NAGOYASHINSAIBASHIUMEDASHIBUYASHINJYUKUGINZANAMBA
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