NEXCO Central Japan Campaign Promotion / Inside Service & Parking Areas

Central Nippon Exis Co., Ltd.

Attach momenTouch to panels / Redirecting users to the official app and campaign landing page

As part of the “Safe Driving Awareness – Free Coffee from 10 PM to 5 AM” campaign, announcement panels equipped with momenTouch were installed at the 12 service and parking areas operated by NEXCO Central.
To preserve the creative concept featuring their official character, Michimaru-kun, the momenTouch tags were discreetly mounted on the back of the panels.
The design encouraged users to tap their smartphones on the coffee cup held by Michimaru-kun, creating an interactive experience without disrupting the artwork’s visual appeal.
This simple yet effective interaction guided users to the official app and campaign page, successfully increasing both campaign engagement and app membership.