Recruitment Campaign (New Graduate Hiring) / University Cafeteria Advertising

Furusato Maruka Holdings Co., Ltd.

Attach momenTouch to POP displays / Redirecting users to the company's introduction video

As part of a recruitment campaign to promote their brand, Furusato Maruka launched an on-campus advertising initiative inside the cafeteria at Hosei University.
POP displays equipped with momenTouch were installed throughout the cafeteria, enabling students to simply tap with their smartphones to view the company’s introduction video. Students who watched the video received a free bottle of original-branded mineral water as a giveaway. The distribution target was successfully achieved within the campaign period.
By selecting universities aligned with the company’s recruitment goals, this initiative enables direct and effective promotion to students, making it a highly targeted and impactful recruitment strategy.