"Omikuji" Ad Campaign in Izumo / Airport & In-Train Media
Interactive experience / Fortune results & Matchmaking service introduction
ZWEI, a major matchmaking agency, chose Izumo for this campaign as Izumo Taisha(Izumo Oyashiro Shrine) attracts their target audience from across the nation.
By tapping a smartphone on the vermilion "Omikuji" designs located in the airport and on train straps and posters, users receive one of 15 random fortune results, such as "Great Blessing" (Daikichi) or "Blessing" (Kichi).
In addition to the fortunes, the experience provides expert advice from matchmaking counselors and promotional incentives, including membership discounts. This interactive "Touch & Omikuji" experience leverages the unique setting of Izumo to build anticipation for new connections.
In Izumo, where anticipation for a good match runs naturally high, this immersive experience is designed to deepen interest in matchmaking services and is expected to drive branch visits and enrollment consultations.
